What everyone should know about being an entrepreneur

This year I’ve had some clients of mine tell me about how they sometimes don’t feel ‘good enough’ or ‘experienced enough’ to start their own businesses. They look at other entrepreneurs and assume that they must somehow be more qualified and more confident than they are.
 
"Look how amazing their website is"
"Look at all the client testimonials they have"
"Look how at how glossy their photos are"
"They must really know what they’re doing"

 
Well I’ll let you into a secret. No-one is 100% confident, 100% of the time. All those business owners you are comparing yourself to, have good days and bad days just like you.
 
The version of their business that you are seeing is the polished, edited, ’shiny’ version which they put out into the world in order to attract clients and sell their products. There’s is nothing wrong with that, that’s just what doing business is about. But if you're just at the start of your entrepreneurial journey, it’s REALLY important to remember:

Those business owners will have been on a learning curve just like you. They have had to face fears and take risks just like you. They just don’t always show it in their marketing.
 
Learning to feel confident as an entrepreneur is a process. It doesn’t happen overnight, and people are not just ‘born with it’. So how can you kick start that process for yourself?
 
A great technique comes from Paul McGee in his book Self-confidence: The remarkable truth of why a small change can make a big difference, where he suggests working in 10% increments. Ask yourself about what a 10% increase in confidence would mean to you. What difference could it make? For example… 

  • What if you set aside just a couple of hours a week to work on your business idea, instead of thinking you need whole days
  • What if you started saving just £20 a week towards your start up fund, instead of worrying about the £1000’s you think you’ll need to leave your job
  • What if you focused on finding just one client, instead of how to create a whole business empire? 

The great thing about this technique is that not only does it start to build your confidence, it moves you into action, instead of continuing to be stuck in a sort of 'analysis paralysis'.

All those hours, those funds, and those clients slowly start to add up and then one day, boom, you’re in business!

I get it. I know exactly how daunting and overwhelming all this feels at the beginning. It's not always easy, but I’m here to tell you that you can work through it, get past it, and start a new business that you will absolutely fall in love with. You can do this!

I'll speak to you soon,
Juliette xx

You don't need anyone's permission to find your dream career

So two years ago I would have been getting ready for my working week around this time on a Sunday evening. 

I would have been going online to purchase an overpriced weekly rail ticket, laying out a ‘professional’ work outfit (which wasn’t what I would choose to wear, but which fitted in with the corporate ‘look’ at the office), and getting an early night because I knew the week ahead would be utterly exhausting.

Does that sound familiar?

I remember the train journey up to London, where I would longingly stare out of the window at the passing countryside (if I got a seat that is) and wish that I could choose how I started my day and feel excited about what was to come, instead of tolerating the knot of dread, anxiety and stress that I carried around in my stomach.

I hated that I was just working for the weekend and dreaded Monday mornings. I wanted to have freedom and flexibility, and choose to do work I loved, instead of having a schedule and workload imposed on me. But I realised that I had to give myself the permission to pursue it...

Well these days, things are a bit different. I get to choose my own hours, and work from wherever I like. On Mondays I can ease into the day with a coffee and the newspaper, and look forward to working on my own business which I feel genuinely excited about. Or I can just decide to take the day off and go for a play on the beach. The main thing is, I have the choice.

What will you do to create that flexibility and freedom in your life?

I don’t want you to have to dread your Monday mornings anymore. I want you to know that there is another way to shape your career, work for yourself, and design a lifestyle of your choosing.

It all comes down to giving yourself permission to after your dreams.  

You can choose to say goodbye to that old way of working and create a business and lifestyle that you’re madly in love with. You don't have to seek validation from others. It's your life, not theirs.

So if you’ve decided to no longer tolerate that Monday morning dread, and take back control of your life and career, then give yourself permission to begin. Your new work week is out there waiting for you, claim it!

I’ll speak to you soon,

Juliette xx